A product video is an explainer video that effectively demonstrates the benefits of a product. While many product videos focus on the features of the product, we concentrates on how the product relieves the pain points these clients may encounter.
A demo video increases conversion rates by providing a creative and engaging story that demonstrates how the your product functions in the real world, and what kind of impact it has. By using narrative and metaphor, a product video can create a better lasting impression in the consumer’s mind, leaving the product features to be experienced rather than explained.
The findings of neuroscience suggest there may be a reason for the continued popularity of Internet videos, and a good business case to incorporate video into your product launches. People are more likely to retain information received through video because the information is presented through audio and visual channels. Therefore, when companies need to express something about a product quickly and memorably, video is the best way to do it.
Product videos differ from branded videos in several distinctive ways. Branded videos are often produced as content and primarily used to familiarize the viewer with the company’s image, whereas product videos typically concentrate on the benefits of using a product or service. Branded videos often aren’t animated, but serve as a way to present testimonials or put a face to a company.
Product videos effectively describe how a product will help the client by demonstrating what problems it can help them solve.
Restaurant video production is a dynamic way to showcase your eatery in a new light.
Branded videos can highlight the ins-and-outs of your operations, from favorite dishes to customer spotlights to video event marketing. Consider the core benefits of video marketing that you can begin harnessing in your restaurant:
Promote the menu: There are few better ways to show off the delicious food and drink on your menu than through video. With video, customers can see what menu items look like and envision tasting the tantalizing dishes. You can share videos showcasing new menu items to generate excitement and bring customers to your restaurant.
Display the restaurant:Use video to promote the actual space where your restaurant resides. Perhaps you’re located in a historical part of your city, or your building holds a quirky history that would entertain and engage restaurant guests. Be sure to share those stories if applicable, because the more storied the content, the better.
Generate awareness:Facebook videos alone generate an astronomically larger reach than photos or static posts. That reach translates into increased brand awareness, with your restaurant harnessing the ripple effects of its boosted digital following and increased name recognition.Increase foot traffic: Restaurant videos ultimately aim to drive foot traffic — that is, to convert your audience from passive viewers to visitingcustomers. With its high engagement, search volume, and recall rates, video marketing makes the perfect platform to help increase restaurant foot traffic, and table turns.